Tips on How to Write Good and Attractive CopyWriting
Copywriting is a product promotion writing technique by conveying information by the product being promoted which is the consumer's need for the purpose of attracting attention and response from the copywriting target. Copywriting to make it more attractive can be combined and collaborated with images or videos to make it look more attractive.
The following is an explanation of the benefits, anatomy, tips, and tricks of writing good copywriting and has a high selling value that I got from training programs at Kertiksiku.com
1. Benefits of copywriting
when having a business there will definitely be many competitors that emerge. Any business that can be done to differentiate your product or service that you are selling from your competitive product then you can write copywriting for your product. Copywriting can help increase your turnover or income because it has the following benefits:
- provide information according to consumer needs
- Attract consumers' attention
- Engage prospective buyers with a relevant message
- Provides how the product or service being sold can solve problems from potential customers
- Directing consumers to take the next step (purchase)
2. Copywriting Anatomy
The headline can be said as an important factor in copywriting because it really determines whether the prospect is interested or not with your ad.
- Reason: Give reasons why the prospect should buy the product or service that you offer
- Promotion: provide offers that can attract potential customers, for example, you can give a discount.
- Bonus: Give bonuses for purchasing products or services offered so that potential customers are more interested.
- Exclusive offers: For some people getting exclusive offers is very important.
- Guarantee: Provide guarantees to convince potential customers to make it easier to make decisions.
Call to action: The message you want to get across needs to get across to the prospect well. Give orders for the prospect to make the decision to make the next move.
Scarcity/limitations: When you offer a product or service, give a deadline or supply or promo so that potential customers quickly make decisions.
30 Words That Evoke Emotion
use of the right words plays a vital role in copywriting writing. Here are 30 words you can use in writing copy to evoke the emotion of a prospective buyer:
In the copywriting process, you have to imagine talking to other people and never writing with yourself.
Give the customer a reason to immediately buy the product or service being offered. Also, pay attention to target customers to determine the right reasons for offering the product.
Everyone will be interested in the free offer. Therefore, in selling products you must prepare something that can be sacrificed to be given free of charge to lure potential customers to buy our products.
Make it appear that the customer gets something after buying the product or service offered.
Providing guarantees to prospective customers will make them feel safe from the possible risks that will be faced. The guarantee becomes the bond between the seller and the buyer.
Everyone tends to be more interested when offering a great product, just as using the word "free", using the word "amazing" can make buyers more interested.
By making easy steps in using the product or service will make potential customers more curious and interested in buying the product or service offered.
8. Find it
Creating new things to make customers curious and want to try them.
Use of the word "now" will motivate the customer to make a decision at that moment.
By letting the customer know that the product or service purchased is another important need, it will make the potential customer more interested.
11. Not Again
Show customers about negative benefits. How could there be a negative advantage? Using the sentence "You don't have to worry about" "You will no longer pay ..." is included in the use of the negative profit sentence.
Tell potential customers that the product or service being offered is the newest product in its field.
Everyone of course always tries to reduce their expenses, or in other words as much as possible. To emphasize to prospective customers that by buying the products or services they offer they will save rupiah.
Showcase research or testimony from previous customers that have proven that the product or service has proven quality.
15. Safe and Effective
The use of these words is useful for minimizing negative perceptions of risk and loss.
Tell the prospect that the product or service being offered is really a good fit for them.
17. Proven Real
Similar to "proven" use, the prospect needs something tangible as a driver to decide to buy the product or service being offered.
Deliver the secrets of the product or service why it could be a solution for potential customers. Because everyone is very interested in being told secrets.
Show that the product or service being offered is true and can be used as a solution to the problem the customer has.
Show speed access or service alerts from the team as every customer generally loves something that looks instant.
Show the prospect how the product or service offered can solve the problem.
Show that potential customers who use the product or service they offer will receive high stylistic value.
Show that the product or service is special when compared to other competitor's products.
24. Caused By
Carefully analyze the prospective customer problem and provide reasons why this could be the case. This will make us look "smart" and the prospect will automatically trust us more.
Make sure the prospect knows the benefits of the product or service being offered.
26. Value Added
Allow potential customers to be offered, it could be a price quote, a feature, or a warranty. Indonesian culture is very fond of bargaining and wants to get more. So give it to them.
27. No Obligation
This is to ensure potential customers that after using the products/services offered, they do not have burdens or dependents anymore.
28. 100% Money-Back Guarantee
Everyone wants convenience in transactions. One of them is a money-back guarantee in the event of something unwanted with the purchased item. However, this warranty is only given when you believe that the product or service being offered truly meets the requirements.
29. Big Discount
Create big discounts and high deals so potential customers can no longer avoid not buying.
Everyone wants to be rich. So show that the product or service offered can support the desires of the prospect.
10 Headlines Tested for Benefits
1. Benefits of Headlines
This headline prioritizes the profit side both economically and psychologically for readers and can be used in offline and online media.
2. Offers a fast and easy way
Headlines like this offer concrete solutions that are the value of selling a product. Therefore it is suitable for health products, personal development, services, or other products that offer convenience and speed in completing prospective buyers. To further reinforce this main attraction, you can use numbers.
3. Selective Headlines
This type of title is well used for a specific target market or audience.
4. Headline curiosity
This main type is used to make other people curious about your offer.
5. Headline Gimmick.
These main types tend to use puns and sentences in the form of repetition of sounds, surprises, or tricks.
This main type can be used to scare the reader so that they really get scared and end up accepting your monk. Tear lines fear lends themselves to life, safety, and health for their readers.
This main type uses questions to the reader so that they only answer. This title serves to build awareness, brand, and closeness with readers. In writing, you must use open-ended questions so that the reader answers yes or no, yes or no, can or cannot.
8. Title of citation
When creating this headline you include words from other people, such as someone's words, customer testimonials, book excerpts, verses in the scriptures, endorsement numbers, etc.
9. Headline Command
This main type uses a command sentence or inviting people to do something.
10. Headline Claims.
In writing these headlines claiming that you are claiming, claiming, or claiming something unilaterally.
Tips and tricks for writing copywriting that sells
Before writing copywriting, you must know the following 5 important things:
- know who is the target market
- Learn what their turmoil is
- Find out what got them to take action
- Know what topics they are interested in
- Find out how your product is helping them
The following are tips and tricks for writing copywriting:
- 1 paragraph one message
- Write in Points
- Use emphasis wisely
- Use the same language as your audience
- Write as if you were talking to the person.
- If there is a discount, write down the number
- Describe specifically the product being offered
- Use repeated messages
- Use their shoes, that means positioning yourself as a buyer. Write copywriting from the prospect's point of view.
7 Copywriting Writing Techniques
- Copy Stories: Make copywriting as if you are telling a story, but in stories tuck in offers.
- Hyperbolic Copy: This hyperbolic copy technique uses redundant sentences.
- Teaser Copy: Teaser Copy is copywriting that challenges potential customers or teases them.
- News Page Copy: A News Page copy that looks like a newspaper and includes announcements about your product.
- Competitive Copy: Competitive copy provides competitive results or comparisons with products offered by competitors.
- Factual Copy: In this type of copywriting keep in mind the actual facts about the product being offered.
- Humorous Copy: A type of copywriting that has humor in it.